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Bulletproof Business

Building High Performance Businesses

Bulletproof Business delivers battle-tested support and advice services helping business owners and executive teams across the UK to startup, accelerate and sustain high performance business operations.

Find out more about the services we offer HERE.


Managing Director, Jamie Keeling, founded Bulletproof Business on 4th January 2018, after he stepped away from running his family’s multi-million pound construction business.


Coming from an entrepreneurial family, business is in his blood. He joined the family business in 2005 as a labourer, and over the years worked his way up through the ranks.


First entering the office environment in 2006 as an admin assistant, within 12 months he was running the entire purchasing department for the business. He went on to managing the company manufacturing facility alongside his purchasing role, and was officially made a director in 2012.


After handing over the manufacturing facility, he moved on to managing the multiple contracts and sites operated by the business all over the world.

In 2015, he hired his first business mentor and together with his fellow directors created explosive growth that saw their sales more than double from £2.2m to £4.5m in the short space of just 12 months, which saw Jamie leading a team of 60 and being promoted to Managing Director in December 2016.


He was the driving force behind creating the systems needed to thrive as a business, and during his time with the company built many departments from scratch, including completely re-structuring the business in January 2017 to install the solid foundations that were needed to ease their growing pains, and ensure a financially healthy business.


He didn’t always see eye-to-eye with his co-directors, and he knows first hand how challenging it can be to navigate family dynamics alongside all the other challenges that come with being in business.

He chose to exit the business in December 2017 realising he had taken it as far as he could and it was time for a change; this was one of the best decisions he has ever made, and in January 2018, the first iteration of Bulletproof Business was born.


Jamie had started doing some freelance consultancy working with other business owners on their business strategy throughout 2017, and hasn’t looked back.


Since then he’s worked with scores of businesses across the UK helping start-ups find their feet in getting established, working closely with early stage businesses to accelerate growth, and delivering specialist consulting for established 6/7-figure companies across multiple sectors to create high performance, profitable operations with a focus on financial management, project management and growth strategy.


Jamie is results focused, and his core values of integrity, honesty and operational excellence are reflected in every aspect of his work.

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© 2020 by Optimise Me Now Ltd. T/A Bulletproof Business Services

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